55 Institutional Partners, LLC and its affiliates (“55ip”) is a registered investment adviser that offers access to the third-party strategies provided herein in addition to other services. RiverFront Investment Group, LLC (“RiverFront”) provides investment ideas in the form of model portfolios, to 55ip for use in the software offered herein. 55ip receives a service fee as consideration for the services 55ip provides its customers in relation to the RiverFront Model Portfolios. Additionally, 55ip receives platform integration, model set up and maintenance and initial configuration fees from RiverFront. The RiverFront Model Portfolios are provided for illustrative and educational purposes only, do not constitute research, personalized investment advice or a fiduciary investment recommendation from RiverFront or 55ip to any client of 55ip, and are intended for use only by 55ip customers, with other information, as a resource to help build a tailored portfolio or as an input in the development of investment advice from a Financial Professional to its own clients and shall not be the sole or primary basis for a Financial Professional. Financial Professionals are responsible for making their own independent fiduciary judgment as to how to specifically use the RiverFront Model Portfolios and/or whether to implement any trades for its designated clients. RiverFront does not have investment discretion over, or place trade orders for, any portfolios or accounts derived from the RiverFront Model Portfolios. RiverFront is responsible for the methodology of the Model Portfolios; it is not responsible for determining the individual appropriateness or suitability of the RiverFront Model Portfolios or any of the securities included therein for any client of 55ip. Information and other marketing materials provided by RiverFront or 55ip concerning the RiverFront Model Portfolios including holdings, performance, and other characteristics – may vary materially from any portfolios or accounts derived from the RiverFront Model Portfolios. There is no guarantee that any investment strategy will be successful or achieve any particular level of results. The RiverFront Model Portfolios themselves are illustrative, they are not funds and one cannot invest directly in the Model Portfolios. The RiverFront Model Portfolios, allocations, and data are subject to change. RiverFront and 55ip are not affiliated. RiverFront disclaims responsibility for any content provided by 55ip.
RiverFront Investment Group, LLC (“RiverFront”), is a registered investment adviser with the Securities and Exchange Commission. Registration as an investment adviser does not imply any level of skill or expertise. Any discussion of specific securities is provided for informational purposes only and should not be deemed as investment advice or a recommendation to buy or sell any individual security mentioned. RiverFront is affiliated with Robert W. Baird & Co. Incorporated (“Baird”), member FINRA/SIPC, from its minority ownership interest in RiverFront. RiverFront is owned primarily by its employees through RiverFront Investment Holding Group, LLC, the holding company for RiverFront. Baird Financial Corporation (BFC) is a minority owner of RiverFront Investment Holding Group, LLC and therefore an indirect owner of RiverFront. BFC is the parent company of Robert W. Baird & Co. Incorporated, a registered broker/dealer and investment adviser.
To review other risks and more information about RiverFront, please visit the website at www.riverfrontig.com and the Form ADV, Part 2A.